See what's holding your value back
Once you know where you stand, Maximise Value is about closing the gaps a buyer will find anyway, before they find them.
Buyers find these gaps whether you prepare or not
The only question is when, and who's steering when they do.
Three levers, one plan
Growth, money and law, worked on together, by the people who actually do each one.
Neale Lewis
Positions the business to lift its valuation multiple: packaging under-used strategic assets, documenting your competitive moat, and reducing how much the business depends on you personally.
Adam Rhodes
Tax-efficient profit extraction, plus a clear view of what we call your "Magic Number": what you actually need from a sale, worked out well before completion rather than at the table.
Debra Martin
The deal structure and documentation that holds up under due diligence, whatever route you take: trade sale, management buyout, or employee ownership trust.
The value gaps we look for
Four places value quietly leaks out of a founder-led business.
Is this the right stage for you?
Before you start, a quick gut check against who this is built for.
Likely a good fit
- You're a founder, CEO or owner running a company with £5M–£100M in revenue
- You're thinking about an exit in the next few years, not tomorrow
- You want to understand your options before you commit to one
Probably not yet, or not for us
- EBITDA under £2M, or the business is in significant financial distress
- Looking to sell tomorrow with no time for preparation
- Not open to coaching, advice, or being transparent about the numbers
Guided by the same team, start to finish
Whichever lever needs the most work first, the same three people see you through it.
Neale Lewis
Guides entrepreneurs through every stage of the exit journey. Over a decade's experience growing enterprise value.
Adam Rhodes
Plans the money side: tax-efficient profit extraction and what you need from a sale. Almost 20 years' experience.
Debra Martin
Heads Geldards' Corporate practice in the Midlands. Over 30 years on the legal side of business sales.
What happens when you start
Three steps. No pressure, no obligation.
Join free
No cost, no obligation. Just an account so your results are saved.
Get your value-gap breakdown
From the Exit Readiness Assessment, scored across the ten areas buyers scrutinise hardest.
Work the plan
Growth, money and law, addressed together with Neale, Adam and Debra, not in isolation.
Guides to read alongside
No quiz, just a plain-English read. Useful whichever stage you're at.
Exit planning guide
A plain-English walkthrough of what to expect at each stage, from first thoughts to signed deal.
Read the guide →Exit strategy options
Trade sale, management buyout, or employee ownership trust — compare the routes before you choose one.
Read the guide →Common questions
What does "maximising value" actually mean?
Closing the specific gaps that reduce your valuation multiple or complicate a sale, before a buyer finds them during due diligence.
When should I start?
This work pays off most when it starts 2 to 3 years before an exit, though it is never too early to find out where the gaps are.
How is this different from the Exit Readiness Assessment?
The assessment scores where you stand today, across the ten areas buyers scrutinise hardest. Maximise Value is the plan for closing what it finds, covering growth, tax and legal structure together.
Who sees my information?
Your answers are kept confidential. They are not published or shared.
Is this the right fit for my business?
This is built for founders, CEOs and owners running a business with £5M to £100M in revenue. It's not the right fit if EBITDA is under £2M, if the business is in financial distress, or if you want to sell tomorrow with no preparation.